Jörg Muller-Lietzgow and Sandra Urban 2007). What is a Quality Test Worth? The Influence of Advertising Budgets on Product Ratings and Consumer Spending, Journal of Media Business Studies 3(4):63-85.
Key Words: product ratings, consumption, games
This study considers the ratings of games published in magazines devoted to computers and games and the influence they have on willingness to buy products. It explores the influences of the volume of advertising bought by the publishers of games by analyzing 5 major German magazines for the specialized field of first person shooter games and interviews with major game publishers. The finding indicate a strong correlation between advertising volume and ratings.