Abstract
Ricarda B. Bouncken, William J. Lekse, and Michael Koch (2008). Project
Management Capabilities in the New Media Industry, Journal of Media
Business Studies 5(1):67-93.
Key Words: new media, project networks, alliance projects
The new media industry is made up of dynamic and perilous markets, in which a firm's
success is dependent on the continuous rapid development of innovative products. To
achieve this daunting task firms establish and maintain networks of potential partners that
have capabilities with high potential and serious risks. These networks of partners are
repositories of diverse resources to supplement and complement lacking internal
resources. The authors conducted in-depth exploratory interviews with executives of small
and medium sized new media firms following their participation in joint innovative product
development projects. The authors develop propositions extending resource-based theory
to the development of resources across weak ties while highlighting the tactical and
strategic management of new product projects within project networks. They uncover
complex processes and performance constructs giving future researchers more
specificity in their future project alliance research models.
Ricarda B. Bouncken, William J. Lekse, and Michael Koch (2008). Project
Management Capabilities in the New Media Industry, Journal of Media
Business Studies 5(1):67-93.
Key Words: new media, project networks, alliance projects
The new media industry is made up of dynamic and perilous markets, in which a firm's
success is dependent on the continuous rapid development of innovative products. To
achieve this daunting task firms establish and maintain networks of potential partners that
have capabilities with high potential and serious risks. These networks of partners are
repositories of diverse resources to supplement and complement lacking internal
resources. The authors conducted in-depth exploratory interviews with executives of small
and medium sized new media firms following their participation in joint innovative product
development projects. The authors develop propositions extending resource-based theory
to the development of resources across weak ties while highlighting the tactical and
strategic management of new product projects within project networks. They uncover
complex processes and performance constructs giving future researchers more
specificity in their future project alliance research models.
