Abstract
Leo Van Audenhove, Simon Delaere, and Pieter Ballon (2008). Newspapers
on Electronic Paper Devices: A Scenario Analysis of Possible Business
Model, Journal of Media Business Studies 5(2):47-69.
Key Words: newspaper, electronic newspaper, electronic paper, business model, digital
strategy
This article analyses the changes in business models employed by the stakeholders in
the newspaper value network, in view of the introduction of mobile devices using
electronic paper. These devices hold the promise of a mobile digital reading experience
close to that of "real" paper. The potential impact of massive digitally distributed reading
content on the traditional publishing value chain could be significant. This article develops
four scenarios outlining possible business models.
Leo Van Audenhove, Simon Delaere, and Pieter Ballon (2008). Newspapers
on Electronic Paper Devices: A Scenario Analysis of Possible Business
Model, Journal of Media Business Studies 5(2):47-69.
Key Words: newspaper, electronic newspaper, electronic paper, business model, digital
strategy
This article analyses the changes in business models employed by the stakeholders in
the newspaper value network, in view of the introduction of mobile devices using
electronic paper. These devices hold the promise of a mobile digital reading experience
close to that of "real" paper. The potential impact of massive digitally distributed reading
content on the traditional publishing value chain could be significant. This article develops
four scenarios outlining possible business models.
