Abstract
Borja Mora-Figueroa (2008). The Development of Transversal Media
Corporations, Journal of Media Business Studies, 5(3):35-52.
Key Words: transnational media corporations, globalization, strategic positioning
This article analyzes the emergence, within the context of the global communications
market, of a corporate set-up that has appeared over the last twenty years: transversal
media corporations (TVMCs). The geographical and product expansion of corporations
has paved the way for the strengthening of this new type of contender, and is the result of
the evolution of transnational media corporations. At present, this title can be used for
three companies: Time Warner, News Corporation and Bertelsmann.
Borja Mora-Figueroa (2008). The Development of Transversal Media
Corporations, Journal of Media Business Studies, 5(3):35-52.
Key Words: transnational media corporations, globalization, strategic positioning
This article analyzes the emergence, within the context of the global communications
market, of a corporate set-up that has appeared over the last twenty years: transversal
media corporations (TVMCs). The geographical and product expansion of corporations
has paved the way for the strengthening of this new type of contender, and is the result of
the evolution of transnational media corporations. At present, this title can be used for
three companies: Time Warner, News Corporation and Bertelsmann.
