Abstract
Paulo Faustino (2008). Restructuring and Turnaround of a Public Service
Broadcaster: Public Management with a Private Attitude, Journal of Media
Business Studies, 5(3):53-81.
Key Words: television, management, leadership, change, Portugal
This article explores the restructuring and turnaround of a troubled broadcasting company.
It seeks to identify some of the essential success factors associated with management
and innovation within a firm. It uses as a case the Portuguese public service television
broadcasters, a state-owned media company. It shows that it is possible to develop both
reactive and proactive management attitudes in such an enterprise and the importance of
leadership in innovation, management , change and organizational development
processes of media firms.
Paulo Faustino (2008). Restructuring and Turnaround of a Public Service
Broadcaster: Public Management with a Private Attitude, Journal of Media
Business Studies, 5(3):53-81.
Key Words: television, management, leadership, change, Portugal
This article explores the restructuring and turnaround of a troubled broadcasting company.
It seeks to identify some of the essential success factors associated with management
and innovation within a firm. It uses as a case the Portuguese public service television
broadcasters, a state-owned media company. It shows that it is possible to develop both
reactive and proactive management attitudes in such an enterprise and the importance of
leadership in innovation, management , change and organizational development
processes of media firms.
