Abstract
Peter Gade and Elena Raviola (2009). Integration of News and News of
Integration: A Structural Perspective on News Media Changes, Journal of
Media Business Studies, 6(1):87-111.
Key Words: strategy, convergence, integration, alliances, cooperation
This article explores how the integration of new media into established firms has altered
the structures of news operations and induced managers to alter internal operations and
consider cooperation and alliances with other firms. These changes have been made to
increase innovation, reduce organizational barriers, and facilitate knowledge sharing, but
they have also met journalistic resistance because they have altered the influences on
work processes and introduced new norms into news operations.
Peter Gade and Elena Raviola (2009). Integration of News and News of
Integration: A Structural Perspective on News Media Changes, Journal of
Media Business Studies, 6(1):87-111.
Key Words: strategy, convergence, integration, alliances, cooperation
This article explores how the integration of new media into established firms has altered
the structures of news operations and induced managers to alter internal operations and
consider cooperation and alliances with other firms. These changes have been made to
increase innovation, reduce organizational barriers, and facilitate knowledge sharing, but
they have also met journalistic resistance because they have altered the influences on
work processes and introduced new norms into news operations.
