Abstract
Ravi S. Sharma and Steve Wildman (2009). The Economics of Delivering
Digital Content Over Mobile Networks, Journal of Media Business Studies, 6
(2):1-24.
Key Words: mobile telecommunications, digital content, costs, advertising, price, revenue
This article focuses on and explores the economic logic that should govern mobile
operators’ strategies for incorporating content delivery and advertisement placements in
mobile service offerings. The marketplace for mobile digital media (MDM) is not entirely
new. Whereas networks, content, services, and even regulatory policies have made
progress through convergence, the process of re-engineering business models to reflect
the characteristics of the still-evolving market for mobility-based services that might be
offered by MDM is still at its beginning. It appears that advertising will in the long run
become an important source of revenue for mobile service operators.
Ravi S. Sharma and Steve Wildman (2009). The Economics of Delivering
Digital Content Over Mobile Networks, Journal of Media Business Studies, 6
(2):1-24.
Key Words: mobile telecommunications, digital content, costs, advertising, price, revenue
This article focuses on and explores the economic logic that should govern mobile
operators’ strategies for incorporating content delivery and advertisement placements in
mobile service offerings. The marketplace for mobile digital media (MDM) is not entirely
new. Whereas networks, content, services, and even regulatory policies have made
progress through convergence, the process of re-engineering business models to reflect
the characteristics of the still-evolving market for mobility-based services that might be
offered by MDM is still at its beginning. It appears that advertising will in the long run
become an important source of revenue for mobile service operators.
