Abstract
Patrik Wikström (2009).The Adaptive Behavior of Music Firms: A Music
Industry Feedback Model, Journal of Media Business Studies, 6(2):67-96.
Key Words: strategy, adaptive behavior, system dynamics, music recording industry
This article proposes a qualitative system dynamics model which facilitates analysis and
understanding of the adaptive behavior of firms in the music recording industry. The
model is primarily based on in-depth interviews with decision makers in multinational
music firms combined with previous music industry research. In order to test the model,
the paper explores aspects of current music industry dynamics and shows how decision
makers revise their business strategies in order to adapt to a changing media
environment. Based on this analysis, the paper concludes that the music firm’s revised
marketing policies have indirectly damaged their talent development capabilities and their
long-term ability to survive.
Patrik Wikström (2009).The Adaptive Behavior of Music Firms: A Music
Industry Feedback Model, Journal of Media Business Studies, 6(2):67-96.
Key Words: strategy, adaptive behavior, system dynamics, music recording industry
This article proposes a qualitative system dynamics model which facilitates analysis and
understanding of the adaptive behavior of firms in the music recording industry. The
model is primarily based on in-depth interviews with decision makers in multinational
music firms combined with previous music industry research. In order to test the model,
the paper explores aspects of current music industry dynamics and shows how decision
makers revise their business strategies in order to adapt to a changing media
environment. Based on this analysis, the paper concludes that the music firm’s revised
marketing policies have indirectly damaged their talent development capabilities and their
long-term ability to survive.
