Abstract
M. Bjorn von Rimscha, "Managing Risk in Motion Picture Project
Development,” Journal of Media Business Studies, 6(4):75-101 (2009).
Key Words: project management, project selection, movie producer, industry structure,
project resources
Movies are produced as unique prototypic media content to serve a highly uncertain
demand. Film producers have to address the consumption risk while projects are still in
their development phase. This articles provides a literature review of key risk dimensions
of movie projects and how to control them. The interviews conducted with movie
producers have made it possible to compare the industry's risk control strategies. Content
attributes, personnel, and funding emerge as key project resources and risk reducing
elements both in theory and practice. Three distinct risk control strategies are identified
and assigned to different resource configurations and market constraints of individual
producers.
M. Bjorn von Rimscha, "Managing Risk in Motion Picture Project
Development,” Journal of Media Business Studies, 6(4):75-101 (2009).
Key Words: project management, project selection, movie producer, industry structure,
project resources
Movies are produced as unique prototypic media content to serve a highly uncertain
demand. Film producers have to address the consumption risk while projects are still in
their development phase. This articles provides a literature review of key risk dimensions
of movie projects and how to control them. The interviews conducted with movie
producers have made it possible to compare the industry's risk control strategies. Content
attributes, personnel, and funding emerge as key project resources and risk reducing
elements both in theory and practice. Three distinct risk control strategies are identified
and assigned to different resource configurations and market constraints of individual
producers.
