Jun Lan and Yingzi Xu (2005). The Dilemma and Future of Chinese Provincial Satelite Television, Journal of Media Business Studies 2(1):1-22.
Key Words: strategy, positioning, television, satellite, China
This article explores the changing nature of national television in China and how developments in provincial satellite television (PSTV) are altering competition and strategy of television firms throughout the nation. Provincial satellite television is a term denoting television stations owned and operating by Chinese provincial governments but available to Chinese audiences nationwide. This article adopts strategy methods and points out the serious dilemma of PSTV in China and the reasons behind it. The feasability of re-positioning PSTV in the marketplace is discussed and suggestions are made for investors interested in the future of the Chinese television industry.