Everette E. Dennis, Stephen Warley, and James Sheridan (2006). Doing Digital: An Assessment of the Top 25 U.S. Media Companies and their Digital Strategies, Journal of Media Business Studies 3(1):33-63.
Key Words: technology, strategy, leadership, company organization
This study examines how major U.S. media companies are developing their digital strategies in the context of earlier work on convergence. Through rare interviews with media leaders and other sources, the ways that media corporations have coped with digital innovation following the dot-com crash are explored, including its delivery and the styles of leadership. The authors posit that media firms fall into three categories: leaders, learners and laggards.