Landers, Daphne E., and Chan-Olmsted, Sylvia (2004). Assessing the Changing Network TV Market: A Resource-Based Analysis of Broadcast Television Networks, Journal of Media Business Studies 1(1):1-26.
Key Words: television, networks, markets, resources
To assess the new landscape of the broadcast television network market amidst the growth of the Internet, the arrival of digital television, and many other technological and regulatory changes, the authors applied a resource-based framework of strategic management to review the characteristics of the television market as evidenced by networks' property- and knowledge-based resources. They examined the resources that became more prevalent as the competitive dynamics increased the level of uncertainty in this market and investigated the types of resources that might lead to superior performance. The authors conducted a case study to assess the resources of NBC, CBS, ABC, FOX, UPN and WB in four different time periods.