Picard, Robert G. (2004). A Typology of Risk in Family Media Enterprises, Journal of Media Business Studies 1(1):71-83.
Key Words: risk, ownership, family enterprises, management, media
This article conceptualizes the nature of risk and provides a model for explaining risk associated with family media enterprises. It goes beyond mere issues of entrepreneurial risk to explore various types of present in all enterprises, as well as those specific to family businesses. The article discusses strategies for controlling various risks and provides a risk estimation tool for use in analyzing risk exposure in family media firms.