Robert G. Picard (2005). Unique Characteristics and Business Dynamics of Media Products, Journal of Media Business Studies 2(2): 61-69.
Key Words: product characteristics, business dynamics, media product supply, demand for media products
This discussion article explores how media products differ among themselves and how those differences affect the economic forces they encounter, business dynamics of their industries, and the strategies employed. It suggests that media can be characterized as single or continuous creation products, as operating in unit cost or fixed cost economies, and as focusing on failure management or success management strategies. It also explores supply side and demand side differences between media and other produts and how these affect media industry business dynamics.