Articles Published
Volume 1, No. 2 (Fall 2004)

Lightening the Load: An Exploratory Analysis of Divestiture Strategies of Major Media Firms
Daphne Eilein Landers article pdf abstract

Consumer Magazine Subscription: The Roles of Customer Satisfaction and Content Quality
George Tsourvakas, Kostas Agas, Athina Zotos, and Andreas Veglis  article pdf   abstract

Consumer Evaluations of Cable Network Brand Extensions: A Case Study of the Discovery Channel
Byeng-Hee Chang, Jiyang Bae, and Seung-Eun Lee  article pdf abstract