| Articles Published | |||||
| Volume 1, No. 2 (Fall 2004) Lightening the Load: An Exploratory Analysis of Divestiture Strategies of Major Media Firms Daphne Eilein Landers article pdf abstract Consumer Magazine Subscription: The Roles of Customer Satisfaction and Content Quality George Tsourvakas, Kostas Agas, Athina Zotos, and Andreas Veglis article pdf abstract Consumer Evaluations of Cable Network Brand Extensions: A Case Study of the Discovery Channel Byeng-Hee Chang, Jiyang Bae, and Seung-Eun Lee article pdf abstract |
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