Consumer Preferences Towards Commercial Music Downloads
Sven Jöckel, Andreas Will, and Ulrike Nawrath abstract
Microeconomic Consumption Theory and Individual Media Use:
Empirical Evidence From Germany
Wolfgang Seufert and Maria Ehrenberg abstract
Introducing the E-Newspaper: Identifying Initial Target Groups
Carina Ihlström Eriksson, Maria Åkesson, Jesper Svensson, and Tobias Fredberg abstract
What is A Quality Test Worth? The Influence of Advertising Budgets on Product Ratings and Consumer Spending
Jörg Mueller-Lietzkow and Sandra Urban abstract
Advertising? Yes Please, But Omly When It's My Choice
Marie Grusell abstract