| Articles Published |
Volume 4, No. 3 (Fall 2007)
Consumer Preferences Towards Commercial Music Downloads
Sven Jöckel, Andreas Will, and Ulrike Nawrath abstract article pdf
Microeconomic Consumption Theory and Individual Media Use:
Empirical Evidence From Germany
Wolfgang Seufert and Maria Ehrenberg abstract article pdf
Introducing the E-Newspaper: Identifying Initial Target Groups
Carina Ihlström Eriksson, Maria Åkesson, Jesper Svensson, and
Tobias Fredberg abstract article pdf
What is A Quality Test Worth? The Influence of Advertising Budgets
on Product Ratings and Consumer Spending
Jörg Mueller-Lietzkow and Sandra Urban abstract article pdf
Advertising? Yes Please, But Only When It's My Choice
Marie Grusell abstract article pdf
Consumer Preferences Towards Commercial Music Downloads
Sven Jöckel, Andreas Will, and Ulrike Nawrath abstract article pdf
Microeconomic Consumption Theory and Individual Media Use:
Empirical Evidence From Germany
Wolfgang Seufert and Maria Ehrenberg abstract article pdf
Introducing the E-Newspaper: Identifying Initial Target Groups
Carina Ihlström Eriksson, Maria Åkesson, Jesper Svensson, and
Tobias Fredberg abstract article pdf
What is A Quality Test Worth? The Influence of Advertising Budgets
on Product Ratings and Consumer Spending
Jörg Mueller-Lietzkow and Sandra Urban abstract article pdf
Advertising? Yes Please, But Only When It's My Choice
Marie Grusell abstract article pdf
