Customer Differentiation and Interaction:
Two CRM Challenges for Public Service Broadcasters
Greory F. Lowe
The Future of TV Commercials: Not as Bleak as Proclaimed
M. Bjorn von Rimcha, Patrick Rademacher, Nathan Thomas and Gabriele Siegert
Newspapers on Electronic Paper Devices: A Scenario Model
of Possible Business Models
Leo Van Audenhove, Simon Delaere and Pieter Ballon
Skating on Thin Ice: Promotional Strategies of a 4th Place Network
in the 2006 Olympics
Gregory D. Newton, Glenda C. Williams, Andrew C. Billings and Susan T. Eastman