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Volume 7, No. 2 (Summer 2010)
Perceived Effectiveness and Business Structure
among Mobile Advertising Agencies:
A Case Study of Mobile Advertising in South Korea
Mijung Kim, Jun Heo, and Sylvia Chan-Olmstead abstract
Manager Perceptions of the Impact of Consolidation
on the U.K. Independent Television Production Industry
Steve North and John Oliver abstract
Engagement with Online Media
Rachel Davis Mersey, Edward C. Malthouse, and Bobby Calder abstract
Values in Nordic Newspaper Editor Decision Making
George Sylvie, Seth C. Lewis, and Qian Xu abstract
Perceived Effectiveness and Business Structure
among Mobile Advertising Agencies:
A Case Study of Mobile Advertising in South Korea
Mijung Kim, Jun Heo, and Sylvia Chan-Olmstead abstract
Manager Perceptions of the Impact of Consolidation
on the U.K. Independent Television Production Industry
Steve North and John Oliver abstract
Engagement with Online Media
Rachel Davis Mersey, Edward C. Malthouse, and Bobby Calder abstract
Values in Nordic Newspaper Editor Decision Making
George Sylvie, Seth C. Lewis, and Qian Xu abstract
