Volume 8, No. 2 (Summer 2011)
An Examination of the Business Strategies In the Second Lift Virtual
Market
J. Sonia Huang
Synergizing Traditional Media and the Social Web for Monetization: A
Modified Media Micropayment Model
Jameson Hayes and Geoffrey Graybeal
Business and Market Challenges and their Effects on the Foundations
and Trajectory of U.S. Broadcast Policy
Robert G. Picard
Strategic Bundling of Telecommunications Services: Triple-Play
Strategies in the Cable and Telephone Industries
Sylvia M. Chan-Olmsted and Miao Guo