Volume 8, No. 2 (Summer 2011)

An Examination of the Business Strategies In the Second Lift Virtual
Market
J. Sonia Huang

Synergizing Traditional Media and the Social Web for Monetization: A
Modified Media Micropayment Model
J
ameson Hayes and Geoffrey Graybeal

Business and Market Challenges and their Effects on the Foundations
and Trajectory of U.S. Broadcast Policy
Robert G. Picard

Strategic Bundling of Telecommunications Services: Triple-Play
Strategies in the Cable and Telephone Industries
Sylvia M. Chan-Olmsted and Miao Guo